Social media users are expanding at an exponential rate. According to a report, there are about 5.16 billion active social media users across the world; that makes 59.3% of the global population. Social media is a platform to connect, communicate, and receive information in the digital era. Social media platforms like Instagram, Facebook, LinkedIn, and YouTube are considered the best digital marketing tools for businesses. 

Dozens of entrepreneurs rely on social media marketing to promote their business products and services, but only a few of them are able to make a mark on digital platforms. 

These businesses share content that meets demands and consumer expectations efficiently. And this is done using short animation videos!

What are short animation videos?

Short animation videos are interesting and engaging videos, either live-action, motion graphics, or 3D animation videos that usually range from 5 seconds to 90 seconds.

According to a report, the average attention span of a human is only 8.25 seconds, less than that of a goldfish with 9 seconds. Short animated videos convey the message within a couple of seconds, which makes them the most preferred medium for entertainment and learning.

A survey shows that about 90% of people prefer watching short social media videos (or reels) in their free time, and these shorts have about 250% higher engagement than long-form videos. 

Types of Short Videos for Social Media.

If you are looking to attract potential customers and generate brand awareness, here’s how you can do it. Let’s check out the different types of short videos you can share on social media platforms:

1. BTS, or Behind the Scenes: These are backstage, off-camera videos that take the audience behind the scenes of a video production.
2. Challenge Videos:  Short videos created to take up a challenge have better chances of going viral.
3. Get Ready With Me: In the case of live-action videos, these GRWM videos can take the audience on a sneak peek into the routine of the creator and evoke interest.
4. POV (Point of View): Short videos captured to present the perspective of the creator or a fictional character can give the audience a broader picture of the story.
5. Skits: Humorous scenes or skits with exaggerated emotions and strong finishes are loved by the audience.
6. DIYs: Short, quick tutorials or DIY videos on various topics gain millions of views if presented properly.

Benefits of Using Short Videos for Social Media Marketing.

Short-form Videos are a popular and versatile medium of communication. These videos are prioritized by algorithms, helping them reach a larger audience. Prismart short video creation services for compelling and interesting short videos for your business.

Higher View Counts: Short videos are less time-consuming to watch and have vibrant environments and cute characters that engage the viewers and boost view counts.

Cost-Effective: Low with the budget? Invest in short videos as a marketing strategy to boost your online presence. These videos need fewer resources and are easy to create. 

Viral Videos: Short videos present information in eye-catching audiovisuals that boost engagement and increase the chances of going viral.

Immediate Feedback: With short videos, it is easy to access the audience response with metrics such as likes, shares, comments, and downloads and tailor the content accordingly.

Boosts Retention: Our brain retains information that is visually presented. Due to multi-sensory engagement  in animated videos, they are remembered for long and boost retention rates.

Things to Keep in Mind While Creating Short Videos.

Be Natural 

• Keep your videos natural and conversational.
• Spontaneous talks are more interesting as the audience can relate to them.
• While scripting, plan key ideas but don’t over-script.
• Forced and formal script might be dull and boring.

Start with a Hook

• The first three seconds are most crucial to woo people and stop them right there.
• Capture your audiences’ attention by using a hook.
• Use humor, bold statements, text, or stunning visuals that grab attention instantly.

Engaging Cover Images

• The cover image is the first impression of your video.
• Choose an appealing  cover image to entice viewers to click and watch.

Compelling Titles

• Titles should immediately inform viewers what to expect from the video.
• Use wordplay and descriptive language to tell viewers about the video.

Utilize Text Animations

• Many users scroll on social media with their audio muted, especially on mobile.
• Incorporate bright, bold text animations to grab attention and convey your message visually.

Use the Funnel Method:

• Streamline your content as per the social media marketing funnel framework (awareness, consideration, conversion, loyalty, advocacy).
• Encourage deeper engagement through your unique talents and style.
• Brainstorm and optimize your content to include hooks and headlines.

• Incorporate trending audio, visuals, challenges, and hashtags to boost discoverability.

Be Original:

• Trends help, but originality is key to building a loyal following.
• Viral content is always genuine and original.

Vertical Format is Essential:

• Create short videos for mobile viewing in vertical format, making the experience more immersive.

Keep Videos Concise:

Ideal video lengths by platform:

• TikTok: 11-17 seconds
• Instagram: 7-15 seconds
• YouTube Shorts: 15-60 seconds
• Snapchat Spotlight: 5-60 seconds

Stay Consistent:

• Post regularly to draw your audiences’ engagement.
• Never post low-quality video. Prefer quality over quantity.
• Focus on tailoring content that’s in demand and the audience would love to see.

Display in Action:

• Utilize short videos to highlight your product’s features.
• Showcase your products, such as electronics, in action.
• This will enable people to visualize the product and make decisions.

Additional Details

• Design each frame of the animation, displaying additional details for the viewers.
• Keep them engaged throughout the video through additional details.

Accessible to All:

• Customize your content for viewers with disabilities such as visual or hearing impairments.
• Add captions, text overlays, and clear audio to ensure all viewers can engage.

Call-to-Action (CTA):

• End your videos with a strong CTA, guiding viewers on their next steps—whether it’s following, subscribing, or visiting your website.

Which to prefer?

Short or Long Videos About 73% of customers prefer watching short videos when learning about a product or a service. These videos can be easily accessed on mobile phones and are quick and interesting to watch. With so many benefits of short videos, it is important to use short videos for your business growth and drive sales.

• Cheap to Produce
• Minimum Production Efforts 
• Easy to Share on all Platforms
• Open to Customization
• Supported by social media algorithms
• Higher Engagement and Conversions
• Higher ROI

Whether it’s GIFs, videos, or motion graphics, short social media animation videos are targeted to draw viewers’ attention, boost engagement, boost brand visibility, and drive conversions.