How to Boost Audience Retention Rate through Explainer Videos?
Wondering the best way to boost your business sales? Grab your audiences’ attention by presenting your products and services in stunning animated audio-visuals through Explainer Videos. These videos are short, interesting, and easy-to-understand, making them the perfect watch on-the-go. About 91% of businesses rely on videos as a marketing tool to drive growth.
According to a recent study, businesses that rely on animated explainer videos as a marketing strategy witness an 87% boost in their conversion rates. Explainer videos increase customer engagement, generate interests, and, in turn, speed up the add-to-cart rate.
Well, this also happens due to the increase in retention rate caused by Explainer videos. When information is presented in audiovisuals, it stimulates multi-sensory engagement, making the content memorable and retainable for longer.
Let’s take a look at the benefits of using explainer videos to boost retention rates:
Benefits of Using Animated Explainer Videos to Boost Retention
- Simplify Information
- Animated videos break complex topics into simple and digestible pieces of information through visuals and narration.
- For scientific and technical procedures, explainer videos use step-by-step illustrations to depict intricate detailing.
- Metaphors and symbols are also used to present complex information in a visually engaging way.
- Viewers are more likely to retain information that is simplified since it is easy to understand and more memorable.
- Visual Learning:
- According to a survey, 95% of a message is retained when viewed in a video, as compared to 10% of it when reading from a text.
- Our brain processes information presented through visuals faster than text. That’s why Explainer videos have a high retention rate.
- Using vivid and moving images in animation boosts cognitive learning and encourages engagement.
- Integrating visual elements like icons, symbols, characters, kinetic typography, visual effects, backgrounds, etc. enhances the visual appeal and makes learning more effective.
- Storytelling Technique:
- Animated Explainer videos use storytelling as a medium to present the information and keep the viewers engaged.
- Due to higher engagement, these videos evoke emotional responses from the viewers.
- By posing real-world problems, explainer videos allow viewers to understand the practical application of information (products or services).
- Storylines make it easier for them to remember and retain knowledge, which increases retention rates.
- Multi-Sensory Engagement:
- Animated explainer videos incorporate interactive elements, audio, and graphics for auditory and visual stimulation.
- Due to their multi-sensory approach, animated explainer videos appeal to multiple senses of the body and lead to cognitive understanding.
- With explainer videos, learners see the process, listen, and interact with elements on screen that help the brain retain the content for longer.
- Quick to Watch:
- Animated Explainer Videos present information in short and crisp form by reinforcing key points, making them quick to watch for learners.
- By simplifying content, explainer videos make it easy for learners to understand the content without overloading them with excessive details.
- These videos promote efficient learning as they cover the entire concept in just 60-90 seconds.
- Emotional Connectivity:
- Animated explainer videos trigger various emotions like curiosity, humour, and empathy in the learners and keep them engaged.
- When the audience is emotionally involved in a video, they are more likely to respond in some way, either by ‘Know More’ about a product or by being willing to buy it.
- Any content that evokes emotions stays in the memory for long, leading to improved retention.
- According to Vidico, “91% of consumers have watched an explainer video to learn more about a product or service.”
- Personalized Experience:
- Explainer videos in animation can be tailored to fit the audiences’ needs and boost conversion rates.
- According to a survey, animated videos have 20% more clicks and conversion rates in contrast to static images or text-based products and services ads.
- By personalizing the videos, animated explainer videos boost audience engagement and lead to better retention rates.
- An immersive visual experience creates a lasting impact on the audience’s mind and fosters brand value.
How to Maximize Impact of Animated Explainer Videos.
Thinking to approach your potential customers with a compelling animated explainer video? Follow these tips to create the best explainer video to promote your business products and services.
- Set learning objectives by clearly defining what you would like to achieve with your video. Is it to educate, entertain, or boost sales?
- Know your audience and customize your videos to suit their cultural and language preferences. The more personalized your video will be, the greater the impact it will have on your audience.
- Convey the message in a really simple and straightforward manner with data, charts, and graphs to support it. But never overload your viewer with too much data to absorb.
- Seek professional services to create high-quality, engaging, and customized explainer videos for your business needs. Poor or low quality might make the audience lose interest within a couple of seconds.
- Include CTA or Call-to-Action to encourage your viewers towards the next step by either signing up for your newsletter, browsing through your exclusive range of products, or visiting your website.
- Optimize your video to make it shareable across all social media platforms like LinkedIn, YouTube, Facebook, Instagram, or TV for social media marketing or training purposes.
Conclusion
With such a great response from animated explainer videos, it is vital for businesses to leverage the power of these videos to reach out to their customers and boost their brand value.
Recognized by top giants like The Adani Group, Unicef, Marxent, and others, Prismart Animated Explainer Video Services is most preferred by clients globally. The company offers high-quality output at budget-friendly prices within fast TAT.
Willing to expand your business reach? Get the most compelling video created to suit all your business needs with Prismart Animated Explainer Video Services.
