Are you searching for new and innovative ways to take your business forward? Look no further than the captivating world of animated videos. Animated videos have emerged as the most popular digital marketing strategy, offering a dynamic means to connect with target audiences and convey complex messages simply and engagingly. 

But with the myriad of animation styles available, how do you determine which one best suits your business objectives? Let’s learn about the different animation styles you could choose for your business and explore how each type can benefit your business.

1. Whiteboard Animation

   Whiteboard animation creates a series of illustrations on the screen against a white background, similar to how teachers explain things in a classroom. It’s great for explaining complex information about a product, service, or company in a simple way. This type of animation is used in many industries, such as education, staff training, and product demonstrations, and is considered to be very effective and affordable.

2. 2D Animation

   In 2D animation, 2D characters and graphics are created on a two-dimensional plane. It is a versatile medium used for various mediums, such as explainer videos and business promotions. 2D animation is also known as Cel animation. 2D animation captivates viewers and enhances brand recognition across social media platforms and commercial landing pages.

3. 2.5D Animation

   Blurring the lines between 2D and 3D animation, 2.5D animation involves combining 2D graphics and 3D appearance, thereby implying the use of both hand-drawn animation and CGI. Businesses use this hybrid approach to craft visually striking content that resonates with their target audience, driving engagement and brand visibility.

4.  3D Animation

   3D animation involves creating realistic characters, backgrounds, environments, and scenes through CGI. This type of animation is used in architectural visualisation, medical procedures, etc. to give a realistic and detailed animation. 3D animation adds depth to the animated objects and characters, leaving a lasting impression on viewers.

5. Traditional Animation

   In traditional animation, different frames are hand-drawn to depict movement and are then set in a sequence to create the illusion of movement. Traditional animation is completely done on paper and beautifully conveys the artist’s unique style. It is often referred to as hand-drawn animation.

6. Stop Motion Animation

   Stop-motion animation is an advanced flipbook style of animation wherein physical objects are photographed and then set in a sequence rapidly to show movement. This style of animation is most prevalent in music, TV shows, feature films, and commercials. Some of the types of Stop-motion animation include Object-Motion, Claymation, Pixilation, Cutout-Motion, Puppet Animation, and Silhouette Animation.

7. Motion Graphics Animation

   Motion graphics animation combines both 2D and 3D animation to explain a process, and demonstrate a product’s features and services that a business offers in an engaging manner. This style uses graphics, typography, and other elements of design combined with a strong voiceover to deliver the message. By incorporating text alongside visuals and voiceovers, Motion Graphics animation keeps viewers engaged with a multisensory approach.

8. Augmented Reality (AR) Animation

   Augmented reality in animation blends the physical and digital world to give users an interactive and real-time experience. With AR, your customers can bring the AR-enabled 3D model of your product or service alive in the real-world environment and interact with it. This style of animation helps you establish a strong connection with your audience and gives them enough scope to make better and informed decisions. As a business, AR helps you to showcase your products in innovative ways and increase brand awareness.

9. Virtual Reality (VR) Animation

   With VR animation, viewers are transported to an immersive virtual world that transcends the physical world. VR animation technique engages users and evokes their emotions, generating a response from them. VR may involve the use of special headgear, digital gloves, and even toggles.

10. Typography Animation

    Harness the power of text with typography animation, where words come alive through dynamic movement and visual storytelling techniques. Kinetic Typography animation encompasses two distinct categories: Motion typography and Fluid typography. Typography makes videos more engaging, effective, and interesting to watch.

11. Anime Animation

    Anime animation originated in Japan and shows a unique visual style with colourful and detailed characters, and an action-packed setting. If we talk about anime content than there are huge demand of this type of content. There are a different fan base for anime based series.

12. Rotoscoping

    Rotoscoping involves animators tracing each frame of live-action footage, resulting in animations with lifelike movements. This technique also referred to as tracing, utilizes live-action footage to craft animated sequences with a fluid, natural quality. Frame-by-frame rotoscope animation is particularly effective for generating realistic and visually stunning animated sequences.

Benefits of Animation for Your Business

Using an animated video for your business can work wonders in boosting sales and popularising your brand.  Animated videos help you promote your business product, services, and add value to your brand. 

1. Engaging and Interesting: Animated videos tell your story in eye-catching and attractive visuals that capture the attention of your audience and generate their interest.
2. Convey Messages Effectively: Adding animation breaks down complex topics and messages in a simple and interesting language that makes them easily understandable.
3. Boost Sales and Conversion Rates: Using animation helps increase brand visibility and drive sales through compelling storytelling and immersive experiences. According to a study, animated videos boost conversions by 86%.
4. Emotionally Intriguing: Animated videos come with a lot of flexibility, helping brands tailor their promotion videos according to the viewers’ tastes and preferences and build an emotional connection with them. 
5. Establish Brand Identity and Awareness: With animated videos, you can establish your brand in the market by using colours, mascots, and fonts that can help your audience recognise it.

Conclusion:

Animation is not just a tool; it’s a gateway to boundless creativity and storytelling potential. Whether you opt for traditional animation or the cutting-edge realism of 3D CGI, there’s an animation style to suit every business need. By harnessing the power of animation, you can captivate audiences, drive engagement, and attract potential customers. Animated videos are the most popular form of media to scale your business and boost conversions.

Ready to Transform Your Business with Animation?

Reach out to us today to explore how custom-animated videos can elevate your brand and bring your vision to life. Contact us to discuss your project and get a quote.