How to Create a Perfect Animated Ad Video ?
Businesses, whether they are big brands or startups look for the perfect advertisement to promote their services and products. They try out all the options available in the market, such as campaigns, videos, real shoots, and pamphlets to market their business and reach out to their target audience. Sometimes, these are not too effective and may be too expensive. So, in this case, what are the best marketing videos? Well, Animated Videos!
You must have seen animated videos in your newsfeed. They are very attractive to look at with colourful illustrations and powerful music that instantly grab attention. In the bustling world of digital marketing, where attention spans are short and competition is fierce, animated advertisements emerge as shining stars. They effortlessly capture audience attention, deliver impactful messages, and yield impressive results, all while being cost-effective.
Let’s dive deeper into the power of animated videos.
What are Animated ads?
Animated advertisements are CGI videos in 2D/3D animation with attractive characters, visual effects, and voiceovers. They are visually appealing, flexible in design, and possess the ability to convey complex ideas in a simple and easy-to-understand manner. Recent research shows that animated content can be processed 60,000 times faster than text, making it an ideal choice to build an emotional connection, boost conversion rates, and provide a competitive edge in the marketplace. Moreover, animated videos are cost-effective, engaging, and entertaining.
The Ultimate Benefits of Animated Videos
Utilising the power of animation for corporate videos helps you generate brand awareness, convincingly convey your messages, and leave an indelible impact on your audience. Let’s take a quick look at the benefits of animated videos.
Eye-catching: Animated videos use bright colours, appealing characters, backgrounds, and environments that make them eye-catching and instantly capture attention.
Brand Value: Animated videos beautifully communicate your intended message most effectively, thereby adding value to your brand.
Customisable: Animated videos have great flexibility and can be customised to fit in your desired style; making them a good choice for corporates out there.
Simple and understandable: Animated videos present product demonstrations and services in a simple and interesting way that the intended audience can easily understand them.
Shareable: Animated videos can be shared across all social media platforms, such as Instagram, Facebook, and Television, Mobile apps; giving you a broad audience base.
How do you create the perfect Animated Ad?
Creating a perfect animated ad that resonates with your business values and clearly explains your product or service requires careful planning and execution. Here’s a step-by-step guide to help you achieve just that:
Set your goals: Identify your business goals—whether it’s increasing brand awareness, driving sales, product or service promotion, or conveying a specific message. After figuring out your exact goal, you will be better able to choose your animation style.
Know Your Audience: To whom do you wish to offer your services or products? Understand your target audience; including their preferences and tastes, and tailor your animation style and messaging to resonate with them.
Highlight Your USP: Clearly communicate your product’s unique selling points in the advertisement to stand out from the competition. It could be your low prices, quality assurance, unique features, quick delivery etc.
Develop a Compelling Storyboard: Think about how do you want to tell your story by drawing a compelling storyboard. This will enable you to chart out the key points and address any loopholes in effective communication. Animation presents us with endless storytelling opportunities.
Maintain Brand Consistency: Use colours, fonts, and styles that align with your brand identity to reinforce brand recognition in the audience. Also, pick an animation style such as Explainer video, Motion Graphics, Promotional video, etc. that best suits your intended message.
Craft a Compelling Script: Write a script that is clear, concise, and emotionally intriguing to evoke interest in the audience. Your script should convey your message and have a strong call to action.
Optimize for Different Platforms: To increase brand visibility and reach more customers, make sure to customise your ad to fit the specifications of each platform where it will be displayed.
Keep track: Track the key performance of your animated ad by evaluating by noting how many people viewed it, how many clicks, and conversion rates. Use this information to make improvements for future campaigns.
Get your Perfect Animated Video Ad ready
Animated videos are a popular form of business advertisement owing to their impact and cost-effectiveness. Animated ads have been getting the best and favourable response rates from audiences across all platforms; social media or TV. These corporate animated videos are seen to increase brand awareness, generate leads, and give any business a good deal of potential and loyal customers.
You can get a customised animated video to sell your product or service, or to deliver your message from any best 3D animation studios that are known for their quality and on-time delivery. Prismart Productions is a leading 3D animation studio known to have delivered hundreds of animated videos for commercials and product demonstrations to clients’ satisfaction. Not sure how to create a stunning animated corporate video ad, don’t hesitate to contact us. Our team of experts take up any project providing end-to-end services, quality output, and fast turnarounds.
