Reasons Why You Should Use Corporate Motion Graphics

In today’s era of digital marketing, corporate companies are constantly looking for effective ways to communicate their Who, What, and How. With 3D Motion graphics, businesses succeed in sharing their brand story, vision, new launch, or business promotion and leave a lasting impression on the audiences’ minds. The use of motion graphics in social media marketing, email marketing, or content marketing doubles the leads and boosts ROI. Let’s explore why many companies are using motion graphics and how they can benefit your business.

What Are Motion Graphics?

Motion graphics (or Motion Design) are animated visual content that combine graphics, text, and sometimes sound. They can range from simple animated logos to more complex explainer videos.

The use of motion graphics dates back to the 1940s when animators Oskar Fishfinger (1900-1967) and Norman McLaren (1914-1987) introduced motion graphics through their experimental work. In the 1950s, designers like Saul Bass, Maurice Binder, and Pablo Ferro brought motion graphics to the public.

With time, Motion Graphics; whether 2D or 3D animation, Kinetic typography, has become the most effective marketing strategy to multiply customers and boost brand recognition.

Key Benefits of Motion Graphics

Benefits of Motion graphics for business are many! It’s an exciting way to communicate about your business to customers. These videos are engaging, grab attention instantly, easy to understand, effective for marketing, and boost sales. Owing to its benefits, the use of motion graphics in marketing has increased by 50%. 

• Convey Effectively

By combining audio-visuals, typography, and design, Motion Graphics impress the target audience by telling a story that conveys the message and builds an emotional connection with the viewers. Motion graphics are used at the start of a movie or title to emphasize information and draw attention to crucial elements.

• Improved Communication

You are ready to launch products or services in the market, but how do you gain customers? That’s where motion graphics help. It explains your complex products or services to the customers by demonstrating everything with eye-catching visuals that are easy to understand.

•  Increased Engagement

Your audience is more likely to watch a short, animated video than read a long text. Motion graphics can keep viewers interested and engaged with your content for longer periods. About 85% of customers prefer watching videos to know about a brand.

Also, with the human attention span remaining 8.25 seconds only, motion graphics have the power to wonderful present who you are and what your business is in interesting visuals.

• Better Information Retention

Studies show that people remember 95% of information presented in a video as compared to 10% of text. Motion graphics combine visual elements with movement, making the information even more memorable. This can help your message stick in the minds of your audience. Motion graphics definitely have a higher retention rate than static or textual content.

•  Enhanced Brand Identity

Motion graphics can boost your brand identity. By incorporating your brand colours, style, and logo into animated content, companies can create a distinctive and memorable brand image. This can help you stand out from competitors.

•  Fun to Share

Motion graphics are shareable across websites, presentations, social media, and advertising. This social engagement boosts the chances of your video going viral and leads to organic growth. According to a report, people share videos 1200% more than text and static pictures. With such a major shareability. Motion graphics content generates 300% more leads.

•  Improved Online Presence

Whether it’s news, information, education, or entertainment, people rely on videos. Including motion graphics can draw people’s attention to your website and improve your website’s search engine ranking. Websites with video content are more likely to appear on the first page of Google search results. This can increase your online visibility and drive more traffic to your site.

•  Instant Feedback

Being shareable by nature, motion graphics engage the audience and enable them to give their instant comments. With real-time feedback, businesses can always customize their videos to match the preferences of the customers. This can help expand your reach on social platforms and potentially attract new customers.

•  Cost-Effective Solution

Motion graphic videos are highly cost-effective, requiring less time, money, and efforts as compared to live-action videos. Well-made motion graphics can be reused and repurposed for different campaigns and platforms.

According to a report, adding motion graphics to a website or blog can enhance the Google results by 50–53 times and double the click-through rate (CTR) in email marketing.

Conclusion

With video marketing becoming an essential medium to build an online presence in the crowded marketplace, Motion Graphics or Motion Design seems a potent tool for businesses for effective communication. About 87% of marketers believe videos boost traffic on the website. They can help explain complex ideas, increase engagement, improve information retention, and enhance your brand identity. As more companies recognize these benefits, motion graphics are becoming an essential part of many business communication strategies.

But you should always remember to have the right balance of information and visuals in your motion graphics to effectively convey your message. Also, with more people using mobile devices, it is important to ensure your motion graphics video is optimized for mobile.